Absolut X Launches "Born To Mix" Campaign - Press Release

Absolut X Launches "Born To Mix" campaign, celebrating Open-Mindedness, Diversity, and Creative Expression in South Africa.

Johannesburg, 27 September - 

Absolut, the iconic vodka brand known for it's commitment to creativity, inclusivity, and the art of mixing, is thrilled to announce the launch of it's "Born To Mix campaign in South Africa. This exciting campaign is designed to inspire individuals of all ages (above 21) and backgrounds, who are open minded, optimistic, and driven by curiosity, to come together to mix ideas and drinks, respectfully and responsibly.

At the heart of the "Born To Mix" campaign is the celebration of openness, embracing different ideas, beliefs, diversity, and creative expression to make them better together. As part of the vibrant campaign, Absolut X presents an electrifying series of nighttime electronic dance events, where partygoers will be immersed in high-energy environments filled with some of Mzansi's top DJ Talent, live performers, entertainment acts, atmospheric lighting, and, of course, SA's favourite party spirit, Absolut.

These events will also serve as the perfect stage to introduce Absolut's newest cocktails: the Bloody Mary, the Mule, Lemonade, and Vodka Tonic. These cocktails will be brought to life by sassy, energetic, and slightly outrageous personas at Absolut X.

The "Born To Mix" experience will unfold across six of the top venues in South Africa, spanning across Johannesburg, Durban, and Cape Town, promising unforgettable nights for party enthusiasts, The first event will kick off on Saturday, 30 September, starting at 7pm at the legendary Zone 6 in Soweto, which will include the following artist lineup:

• Langa Mavuso
• Nkosazana Daughter
• Kamo WW
• Q2K
• DJ Zinhle
• DJ Kent
• Kelvin Momo
• Jaivane
• SHAUN101
• GOLDMAX
• Kagiso Mogola
• MS Party
• READASOUL
• Nkuley Masemola
• K2K
• Lebzangwana
• UNCLEVUZI

Earlybird tickets are available, starting at just R49 for a single ticket and R79 for a double, and can be purchased at Computicket or at the door.

Nthabiseng Motsoeneng, Marketing Director, Pernod Richard South Africa & Sub-Saharan Africa, expressed her excitement about the campaign, saying, "Born To Mix" is all about celebrating diversity, creativity, and the joy of coming together through music and cocktails. We believe this campaign will ignite the spirit of unity and open-mindedness among South Africans, and we can't wait to see the magic unfold,

Jin us as we embark on this exhilarating journey of mixing music, ideas, and drinks at Absolut X's: Born To Mix" campaign.