Tuesday, March 5, 2024

JOBURG FILM FESTIVAL CELEBRATES THE LEGENDS OF STORYTELLING

 Johannesburg, South Africa – As the curtain draws on the sixth edition of the Joburg Film Festival, presented by Multichoice and in partnership with Absa, the official awards ceremony took place last night at the Sandton Convention Centre in Johannesburg North.


Highlighting an enthralling variety of films crafted by both local and international filmmakers, the festival unfolded against the vibrant canvas extending from Sandton to Milpark. Offering a dynamic assortment of cinematic gems originating from over 30 countries, the festival held audiences spellbound. From thought-provoking documentaries to gripping dramas and inspiring narratives, it reverberated with the power of storytelling and the myriad hues of human experiences.

The culmination of last night's event brought together industry players eagerly anticipating the announcement of the finest films. And now, without further ado, let's unveil the winners...

Amidst fierce competition, the coveted title of BEST FILM has been bestowed upon YELLOW BUS. This gripping feature, shot across four distinct countries, immerses viewers in its intense narrative against the backdrop of a sand-swept city nestled in the heart of the Arabian Gulf. With its evocative setting and compelling storyline, this feature captivated audiences and stood out as a testament to the power of cinematic storytelling.

The coveted title of BEST AFRICAN FILM has been awarded to the local South African production DEATH OF A WHISTLEBLOWER. This gripping tale, crafted by South African filmmakers, captivated audiences with its powerful storytelling and compelling performances. Set against the backdrop of contemporary South Africa, the feature delves into themes of corruption, morality, and justice, resonating deeply with viewers. Its recognition as the Best African Film underscores its significance and excellence within the African cinematic landscape.

Opening the festival with a surge of cinematic energy, LONDON RECRUITS claimed the prestigious BEST DOCUMENTARY award of the evening. Directed by the acclaimed filmmaker Gordan Main and brought to life by producers Jacinta De Nobrega and Robyn Slovo, this captivating documentary guided audiences through the turbulent landscape of the 1960s. Based on true events, "London Recruits' sheds light on a lesser-known chapter of history, offering a compelling narrative that resonates deeply with viewers.

Special Mention went to the multi-award winning doccie film WHO I AM NOT. Directed by Tünde Skovrán, this moving, funny, illuminating, and taboo-breaking film, set in Joburg follows the lives of two intersex South Africans – one a beauty queen the other an activist. This film sheds light and gives a voice to an underrepresented community in both English and Sesotho.

The esteemed jury for this year's festival boasted an international lineup of highly regarded filmmakers and industry experts. Among them were Kenyan-born producer and director Tosh Gitonga, multiple award-winning South African actress Nthati Moshesh, legendary actor Dr. Jerry Mofokeng wa Makthetha, industry finance giant Pape Boye and film festival professional Andrea Voges.

The awards night also saw the announcement of the 2024 winner of the YOUNG VOICES film competition, the initiative of The Joburg Film Fest Youth and Audience Development Programme.  This year the programme embarked on a province-wide skills transfer initiative that reached over 250 young people via a series of workshops across Johannesburg. The workshops ​​specifically targeted youth living in townships and involved industry professionals sharing their extensive experience and knowledge on the amazing craft of cinematic storytelling with enthusiastic audiences.

Aspiring filmmakers from across the country were invited to submit a short film as part of the Young Voices film competition. Ultimately the super talented Ntokozo Mlaba took the YOUNG VOICE Award for the short film Everything Nothing. He walks away with a series of prizes including a bursary and internship.. Following his acceptance speech last night announcing his current crowdfunding project, festival partner Absa pledged to assist him with additional cash injection of R150 000 to complete his project.

As the Joburg Film Festival enters its final day, an impressive lineup of exceptional local and international films and documentaries continues to grace screens across various venues. From Ster-Kinekor Sandton to Nelson Mandela’s Theatre of the Square, Artistry (BlackBrick), and the Bioscope in Milpark, there's still a wealth of cinematic experiences awaiting audiences.

Concluding the Joburg Film Festival with a poignant finale, the South African drama SNAKE takes center stage as the closing film. Directed by veteran filmmaker Meg Rickards, this compelling narrative promises to captivate audiences with its powerful storytelling and evocative performances. Set to screen at the Theatre of the Square in Nelson Mandela Square at 16:30 pm, viewers are invited to immerse themselves in this cinematic journey. Following the screening, a special Q&A session with the director will provide an insightful opportunity for audiences to delve deeper into the film's themes and creative process. Don't miss this chance to experience SNAKE and engage directly with the visionary behind it.

 


(From L-R) CEO - General Entertainment Multichoice Nomsa Philiso, Tim Mangwedi - JFF Executive Director  / Founder and Gauteng MEC of Sport, Arts, Culture & Recreation Morakane Mosupyoe 



For more information on the Joburg Film Festival 2024, check out

Website               www.joburgfilmfestival.co.za
Facebook            JoburgFilmFestival
Twitter                 JoburgFilmFest
Instagram           joburg_film_festival
LinkedIn              Joburg Film Fest
TikTok                 Joburg Film Fest

Saturday, September 30, 2023

Absolut X Launches "Born To Mix" Campaign - Press Release



Absolut X Launches "Born To Mix" campaign, celebrating Open-Mindedness, Diversity, and Creative Expression in South Africa.


Johannesburg, 27 September - 

Absolut, the iconic vodka brand known for it's commitment to creativity, inclusivity, and the art of mixing, is thrilled to announce the launch of it's "Born To Mix campaign in South Africa. This exciting campaign is designed to inspire individuals of all ages (above 21) and backgrounds, who are open minded, optimistic, and driven by curiosity, to come together to mix ideas and drinks, respectfully and responsibly.


At the heart of the "Born To Mix" campaign is the celebration of openness, embracing different ideas, beliefs, diversity, and creative expression to make them better together. As part of the vibrant campaign, Absolut X presents an electrifying series of nighttime electronic dance events, where partygoers will be immersed in high-energy environments filled with some of Mzansi's top DJ Talent, live performers, entertainment acts, atmospheric lighting, and, of course, SA's favourite party spirit, Absolut.


These events will also serve as the perfect stage to introduce Absolut's newest cocktails: the Bloody Mary, the Mule, Lemonade, and Vodka Tonic. These cocktails will be brought to life by sassy, energetic, and slightly outrageous personas at Absolut X.


The "Born To Mix" experience will unfold across six of the top venues in South Africa, spanning across Johannesburg, Durban, and Cape Town, promising unforgettable nights for party enthusiasts, The first event will kick off on Saturday, 30 September, starting at 7pm at the legendary Zone 6 in Soweto, which will include the following artist lineup:


  • Langa Mavuso
  • Nkosazana Daughter
  • Kamo WW
  • Q2K
  • DJ Zinhle
  • DJ Kent
  • Kelvin Momo
  • Jaivane
  • SHAUN101
  • GOLDMAX
  • Kagiso Mogola
  • MS Party
  • READASOUL
  • Nkuley Masemola
  • K2K
  • Lebzangwana
  • UNCLEVUZI
Earlybird tickets are available, starting at just R49 for a single ticket and R79 for a double, and can be purchased at Computicket or at the door.

Nthabiseng Motsoeneng, Marketing Director, Pernod Richard South Africa & Sub-Saharan Africa, expressed her excitement about the campaign, saying, "Born To Mix" is all about celebrating diversity, creativity, and the joy of coming together through music and cocktails. We believe this campaign will ignite the spirit of unity and open-mindedness among South Africans, and we can't wait to see the magic unfold,

Jin us as we embark on this exhilarating journey of mixing music, ideas, and drinks at Absolut X's: Born To Mix" campaign.







JOBURG FILM FESTIVAL CELEBRATES THE LEGENDS OF STORYTELLING

  Johannesburg, South Africa –  As the curtain draws on the sixth edition of the Joburg Film Festival, presented by Multichoice and in partn...